Tata Sky`s Innovative Human Resource Management Practices and Work Culture

Case Code: CLHR080 Case Length: 4 Pages Period: 2010-2020 Pub Date: 2021 Teaching Note: Available

Price: Rs.150 Organization: Tata Sky Industry: Leisure & Entertainment Countries: India Themes: Organizational Design, Future of Work, Employee Development, Leadership and Change Management,

Abstract

The case 'Tata Sky's Innovative Human Resource Management Practices and Work Culture' describes Tata Sky's HR initiatives that helped it get the best out of its employees and also contributed to its business objectives. The case initially focuses on Tata Sky CEO Harit Nagpal's initiative 'Be your own CEO', where CEO stood for Collaboration-Experimentation-Ownership at work. The objective of the initiative was to bring about ownership and accountability among employees at work.

The case then looks at how Tata Sky implemented a reward and recognition program, 'SPOTS of the month', as part of the 'Be Your Own CEO' initiative. The company recognized those employees for their exemplary performance and winners from across functions were shortlisted and selected for 'CEOs of the quarter' where they had a face to face interaction with the CEO who listened to their innovative ideas.

The case also focuses on Tata Sky's non-hierarchical and flat structure that was reduced from nine levels to five levels for better and more effective flow of information and instructions between employees. The case then touches upon how the company decided to build an 'open office' design to further enhance and improve employee collaboration and communication, drive the progress of its business, and contribute to the high-performance culture. Tata Sky designed its head office at Kalina, Mumbai, incorporating its open-door policy, hot desking, collaborative corners, and chill-out zone. The new office set-up reflected the company's core values of leadership, innovation, decisiveness, enthusiasm, agility, integrity, and teamwork.

The case ends with the revamping of the HR initiatives that helped Tata Sky to smoothly switch to a productive work-from-home scenario mandated by the lockdown during the COVID-19 pandemic. The company used the pandemic as a springboard to create a world with happier employees and customers.

Issues

• Understand the benefits of a open workspace set-up for both company and employees
• Become aware of the link between office design and environment and employee performance and productivity
• Learn about the difference between modern and traditional office set-ups
• Know about the need for a work culture that promotes employee collaboration
• Learn about the importance of awards and recognition in an organization

Introduction

The Mumbai, India-based Direct to Home (DTH) operator, Tata Sky, that provided a comprehensive bouquet of television channels and platform services, had a non-hierarchical and flat structure exemplified by its 'Be Your Own CEO' approach to work and the 'open office' infrastructure at key locations. Such a culture which its use of technology complemented, helped Tata Sky consistently build innovative and pioneering products and services and become the market leader in DTH services in India with a 32 per cent market share (in June 2020). The company reported an operating income of INR 46.91 billion in fiscal 2020..

Keywords

Open Workspace ; Awards and Recognition; Work Culture; Employee Collaboration; Organizational Design; Employee Engagement; Employee Productivity; ChangeManagement,PerformanceManagement

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